Bing and DuckDuckGo are both getting a boost in Apple's coming mobile and desktop operating systems, allowing the company to take traffic away from Google. On Monday, Apple revealed it would be moving away from Google as its default search provider and would replace it with Microsoft's Bing. The change will affect Spotlight on OS X Yosemite and all future versions of iOS starting with iOS 8.
During last year's WWDC, Apple announced that it was switching to Bing for Siri's Web search but the impact on Google is much more significant with this year's update. Google is involved in many industries, but Search is still the source of much of its revenue, so any move against Search can cost Google millions.
Changing the Default
Starting with iOS 8 and OS X Yosemite, almost all of Apple's devices will be using Bing as the default search engine in Spotlight, and it is possible that Safari could be changed to Bing in the future as well. Spotlight is getting an overall upgrade in both of the new operating systems as it will be used to search local files and the Web.
Safari on Yosemite will also use Spotlight, which means that searches through the address bar should go through Bing rather than Google. Spotlight has been the default search tool on Mac computers for years and many people use it on a daily basis to find files that are on their computer. Now that Web search is enabled in Spotlight and will be utilizing Bing, Google will lose out on even more traffic.
With Apple's increased focus on using Bing wherever it can, it also seems less plausible that Yahoo's rumored bid to become Safari's default search engine would be accepted. Safari will continue to default to Google for now but if that were to change, the momentum seems to be in the direction of Bing rather than Yahoo.
Adding in DuckDuckGo
Defaults will not change but Safari will be updated in iOS 8 and OS X Yosemite to support DuckDuckGo, the most well-known private search engine. If users want to manually enable DuckDuckGo, they can use it as the default search option, whereas before, there were only a few mainstream options available outside of Google.
Letting people choose DuckDuckGo on their Macs, iPhones, iPads, and iPods will benefit both the search engine and users. DuckDuckGo received a large amount of attention in 2013 when people were looking for a secure and private alternative to Google. Now that switching to the service is easier, more people will have the option to protect their information and not have it used to sell advertisements.
Integrating DuckDuckGo is yet another way that Apple is targeting Google as it provides yet one more way for people to avoid using Google Search. Plus, DuckDuckGo vows to not collect data for advertising purposes, whereas that is the primary way Google makes its money.