SOUTHPORT, CONN., February 7, 2013 -- eWayDirect announced the launch of CertainSource 2.0, a first-of-its-kind multichannel B2C customer Relevant Products/Services acquisition solution that maximizes customer conversion and online marketing Relevant Products/Services ROI by delivering the most valuable prospects and customers to leading brands. CertainSource delivers profitable online, tablet, and mobile Relevant Products/Services customers for retailers, publishers, ecommerce, and insurance companies, with results that equal or surpass the performance of paid search, third-party emails, and affiliate marketing.

The CertainSource difference is in its unique triple-qualification approach that individually validates each prospect to assess conversion intent. Working across multiple digital touchpoints, CertainSource delivers the most qualified customers and valuable prospects who are most likely to convert and become future customers, while virtually eliminating brand risk.

Sal Tripi of Publishers Clearing House says, "Protecting our brand is critical to our future success. Working with eWayDirect has allowed us to explore acquisition opportunities that we previously would not have." In just the first four months of the PCH campaign, CertainSource helped PCH achieve its customer-acquisition targets cost-effectively while dramatically reducing risk to the PCH brand.

"CertainSource has proven to successfully identify high-performing prospects who are likely to convert to active long-term customers," says Neil Rosen, eWayDirect CEO. "Consistent and accurate customer qualification through CertainSource drives conversion with an efficient and economical system that's easy to use."

More than just a technology platform, CertainSource includes access to an experienced and knowledgeable account team that supports the entire customer acquisition process, leading to better prospect qualification and higher profits.

For more information, contact the company at www.ewaydirect.com/certain-source.php.

About eWayDirect

eWayDirect, the Now Data company, leverages real-time Relevant Products/Services data Relevant Products/Services to transform the way leading brands acquire and engage customers to drive revenue and performance while protecting brand reputations. Founded in 2001, eWayDirect is a privately held company with offices in Southport, CT and Raleigh, NC. For more information, visit www.ewaydirect.com.