Revcontent adds fraud protection from Protected Media -- Serving 250bn content recommendations per month, Revcontent reaches 97% of US Households
Protected Media, a global provider of digital advertising solutions that improve media quality, announced today that Revcontent, the world’s largest content recommendation network, has implemented Protected Media’s anti-fraud solution to detect and block bots to protect brands. According to Quantcast, Revcontent reaches 97% of US households, putting their reach just behind Google and Facebook.
Revcontent denies 94% of publishers that apply to its network, due to high editorial and compliance standards. From the founding of Revcontent, Revcontent built the largest compliance team in the industry that aggressively defends and protects consumers. With some of the most stringent standards in the industry, Revcontent built proprietary tools for publishers to granularly control exactly what content appears on their site to their users.
Revcontent selected Protected Media to police a vast amount of third party content to prevent the inclusion of ads that aren’t viewable, as well as, fake clicks and views. Protected Media was selected due to its ability to detect and block bots as they become more sophisticated, and to pinpoint the precise source of suspicious traffic with a high level of granularity. Using Protected Media’s solution, Revcontent is able to identify malware and block bots without mistakenly weeding out legitimate traffic.
“Our number one goal is to always protect consumers,” said John Lemp, CEO/Founder of Revcontent. “Partnering with Protected Media is another aspect of that defense that streamlines our team’s efficiency, ensuring that quality and engaging content is appearing to users.”
“Revcontent’s commitment to providing only the highest quality content has driven their tremendous success”, said Asaf Greiner, CEO of Protected Media. “We are gratified to provide the tools that Revcontent needs to battle bad players in the online ad space to help bring back trust to digital advertising.”
Revcontent is the world’s fastest growing content recommendation network, powering 250 billion content recommendations per month. Revcontent partners with the largest media brands in the world such as Forbes, Newsweek, The Atlantic, International Business Times, and more. Founded by John Lemp, Revcontent’s headquarters lies in Sarasota, Florida with global offices including Mumbai, India; London; San Diego, San Francisco, New York, and more coming soon. Revcontent reaches 97% of US households, according to Quantcast, and has been featured in Forbes, TechCrunch, Fox News, and more.
About Protected Media
Protected Media’s solutions enable buyers and sellers of digital advertising to ensure that display mobile and video ads are properly located, visible, and seen by real people. Protected Media’s technology provides in-depth information at the impression level to detect problematic traffic so agencies can work side by side with publishers to identify and eliminate suspicious activity to dramatically increase over-all ad quality.