Hey, guys, do you totally want to use Snapchat, but don't want to go through the immense hassle of downloading the app onto your phone? Facebook Messenger Day might be just the solution for you.
And surprise... it basically *is* Snapchat. Sigh.
The One That Got Away
For those of you who haven't been paying attention, Facebook CEO Mark Zuckerberg and company have had something of an obsession with its social media competitor ever since Snapchat turned up its nose at Facebook’s offer to buy the messaging company for $3 billion back in 2013. Four years and an IPO later, and it still seems Facebook hasn't figured out how to get over the one that got away.
In fact, Facebook has been acting like a jilted ex-lover, trying way too hard to show everyone how much it doesn't need Snapchat in its life. The company's latest effort to prove to the world that it's fine, totally fine, is Messenger Day.
According to Facebook, Messenger Day is a new way for users to share videos and photos with their friends throughout the day with tools that allow them to edit pictures and add artwork. Then their Facebook friends can reply or comment on them. Oh, and all of the photos and videos self-destruct after 24 hours.
If that sounds a lot like Snapchat Stories that’s because, well, it's almost exactly like Snapchat Stories.
And the similarities don't end there. The whole Messenger Day platform is based off the way the Messenger camera app works. Facebook unveiled a new interface in December and . . . Messenger's interface looks almost exactly like Snapchat's interface. Sort of like when a guy gets dumped and then immediately starts dating someone who looks exactly like his ex-girlfriend.
The Clone Saga
This isn't even the first time that Facebook has tried to clone Snapchat features. Instagram, which is owned by Facebook, released its own verison of Snapchat Stories called Instagram Stories. WhatsApp, another Facebook subsidiary, followed suit with its own version called WhatsApp Status. Even Facebook itself has taken a crack at a Snapchat clone under its own branding. Does anybody remember Poke? Yeah, we didn't think so.
All this effort is either a desperate cry for attention, or else Facebook really doesn’t know how else to deal with a competitor it has so far been unable to acquire. To be fair, it's a tactic that has worked spectacularly well for Facebook when it comes to every other startup it views as a competitor. It's the reason Facebook bought both Instagram and WhatsApp, after all.
Somehow, though, we don't think that's going to work this time around. Following its IPO earlier this month, Snap (the company that owns Snapchat) has a market cap that has reached as high as $34 billion. That likely even puts it out of Facebook's considerable reach.
But, hey, Facebook can always try another clone, right?