PeerApp Selected by MTN Group To Improve Customer Quality of Experience and Loyalty -- Mobile network subscribers enjoy faster content delivery with higher quality
South Africa -- March 21, 2017 -- PeerApp, a leading global provider of local content-delivery solutions
, which cuts network costs and boosts customer satisfaction for mobile, telco and cable operators, today announced that South Africa-based multinational mobile operator, MTN Group, has chosen PeerApp's award-winning local content delivery solution for its operations in various geographic regions.
With mobile consumption of media and entertainment growing in leaps and bounds, MNOs are in need of solutions that can keep up with the demand for real-time mobile media and entertainment. The PeerApp solution accelerates content delivery, bringing content close to vast numbers of subscribers, offloading the network and maintaining high-quality content delivery.
MTN says PeerApp was selected following thorough testing, and based on its market leading status as well as its proven technology.
"We have seen an increase in subscribers acquiring smart mobile devices, and in the consumption of video and other heavy content. The PeerApp solution will optimize the customer broadband experience on the MTN network. By utilizing this solution, MTN is enabling customers to download content faster, thus improving the customer experience and network efficiencies," says Navi Naidoo, Network Technology General Manager at MTN Group.
The PeerApp approach improves subscriber Quality of Experience (QoE) by eliminating buffering and stalls, simultaneously increasing operational efficiency and opening service delivery and monetization opportunities for mobile network operators.
"We see a trend where subscribers flock to the operator who can deliver video content with good QoE," Kiran Pande, RVP Sales of PeerApp, affirmed. "PeerApp gives MNOs a competitive advantage as it keeps up with the exploding demand for mobile content delivery."
About PeerApp Ltd.
PeerApp cuts network costs and boosts customer satisfaction for Communication Service Providers (CSPs) and enterprise networks. Our broad suite of solutions spans Content Localization and Caching, Live Streaming Delivery, Application and Data Acceleration, Smart Traffic Management, QoE Enhancement, and Sweeping Congestion Relief -- for all networks. Our solutions are deployable on any platform at the core or edge of the network and are accelerating network traffic and improving customer satisfaction for more than 500 customers in 100 countries. PeerApp is headquartered in Newton, Massachusetts, USA.
For more information on enhancing your network for tomorrow please visit PeerApp online follow on Twitter @peerapp.
About the MTN Group
Launched in 1994, the MTN Group is a leading emerging market operator, connecting subscribers in 22 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: "MTN." As of 30 September 2016, MTN recorded 234.2 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d'Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo-Brazzaville), Rwanda, South Africa, Sudan, South Sudan, Swaziland, Syria, Uganda, Yemen and Zambia.