Adobe and Microsoft have teamed up to offer a set of joint enterprise solutions designed to help companies improve the customer experience for their clients. The agreement includes Adobe Experience Cloud, Microsoft Azure, Dynamics 365 and Power BI.

In addition, the companies also plan to collaborate on an industry standard to define and unify the language for marketing, sales and services data needed to deliver digital experiences consistently at scale.

Compiling Insights Across Channels

The new integrations will help businesses better align their sales and marketing efforts, and create compelling, personalized and consistent experiences for their customers, the companies said.

The agreement includes the integration of Adobe Campaign and Microsoft Dynamics 365, which the companies said will enable enterprises to compile customer insights across various channels, creating a single view of the customer that can be used to personalize experiences across marketing touchpoints.

"We believe the combined power of our technologies will allow enterprise businesses to harness their data in new ways, unlocking critical business insights and actionable intelligence," said Scott Guthrie, executive vice president, Microsoft, in the statement.

Collaboration on an Industry Standard Data Model

Integrating Adobe Analytics with Microsoft Power BI, meanwhile, offers increased insights across the board, according to the companies. Brands will now be able to pull behavioral data into Power BI to visualize the impact of campaigns across segments, understand which customer touchpoints are most effective, and turn these insights into actionable outcomes in real-time.

Adobe is also launching its Experience Manager Sites Managed Service on Microsoft Azure, which will allow companies to deliver personalized Web experiences faster and more efficiently. The service is designed to help companies manage their Web content across any screen within Adobe Experience Manager with lower management and resource costs.

Adobe and Microsoft said they are also collaborating on a semantic data model for understanding and driving real-time customer engagement. This model will standardize how data is structured and expedite the process of gaining insights from massive amounts of data.

Other companies, such as AppDynamics, Acxiom, Dun & Bradstreet, Qualtrics, Zendesk, and MasterCard, are also working with Adobe and Microsoft to develop the new data model and have committed to building applications based on the common language.

Providing end-to-end integration at the platform level helps enterprises more easily customize their apps, capture behavioral data within Web and mobile apps, and glean insights from across Adobe and Microsoft services as well as any platforms that support the data model, the companies said.