As VMworld 2015 moved into its second day, VMware took the covers off new end-user computing innovations that aim to help organizations deliver more user-focused and application-centric experiences.

Specifically, VMware End-User Computing solutions work to help customers build bridges from the traditional world of client-server technologies to the new world of mobile-cloud technologies. That’s important, considering the latter offers more agility, seamless access across devices and better security.

“A fundamental technology shift is underway as organizations seek to embrace and capitalize on business mobility,” said Sanjay Poonen (pictured), general manager and executive vice president of End-User Computing at VMware, in a statement. “The opportunity for transformative change is massive.”

Breaking Traditional IT

VMware is aiming to meet the changing needs of businesses in a new era that brings new challenges. Indeed, the mobile-cloud era is causing enterprises to offer secure access to a workforce that is increasingly mobile. At the same time, IT has to manage a growing number of data, devices and the apps that run on them.

These trends are “breaking traditional IT” because employees want unified experiences across multiple devices with access to applications, content and services from anywhere they happen to be, according to VMware. On the other hand, IT wants more visibility and control of company data employees are using and sharing. Then there’s the need of the C-suite, which wants to see a return on investment beyond greater individual productivity.

VMware’s Business Mobility Report reveals only 17 percent of organizations have taken the transformative step to business mobility, shifting at least one core business process to a mobile paradigm. Yet, the industry is on the cusp of a major shift with 61 percent of businesses actively re-engineering or planning to re-engineer a core business process to a mobile model in the immediate future, according to the company.

The report also shows that only 44 percent of companies are requiring employees to work with company-owned devices, which confirms BYOD is a rising trend. Finally, the report cites three goals for investing in business mobility innovations: 45 percent of companies want to increase mobile workforce productivity; 34 percent want to streamline business processes; and 31 percent want to reduce the cost of supporting mobile workforces.

Focus on Windows 10

“Applications play a critical role in how we do business so we focus on working with organizations and technologies that help our end-users work smarter and more effectively," said Craig Fletcher, chief technology officer at environmental and engineering consulting services firm CH2M, in the statement.

“VMware End-User Computing solutions enable us to seamlessly deliver any application our end users need on any device, whether it’s a graphic intensive application for a high-end design engineer at a workstation or a mobile application for a knowledge worker to access information on the go,” Fletcher added. “With that agility and flexibility, we’re able to better serve our customers.”

According to VMware, Windows 10 will drive a major industry shift due to its mobile-cloud focus. With that in mind, the company introduced Project A2, a technology preview that aims to re-define Windows management by moving from a focus on endpoint management to a focus on application management.

VMware figures businesses that upgrade to the new operating system will need to embrace a mobile-centric approach to delivering and managing applications. Project A2 aims to accelerate Windows 10 adoption by doing away with the process of managing and upgrading Windows PCs and applications. VMware will do this by using AirWatch enterprise mobile management together with new VMware App Volumes application delivery technology. These innovations will be available in the third quarter. Pricing has not been announced.