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Australian Police Warn Tourists: Don't Use Apple's Maps

Australian Police Warn Tourists: Don
December 10, 2012 10:16AM

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Analyst Laura DiDio said Apple "has had this expectation of being pretty much perfect" in various arenas, such as app development, which she said had been propelled by the press and "the Apple fan boys." With the serious flaws in Apple Maps, however, "Apple no longer walks on water, and Tim Cook and company still have a lot of work to do to assure customers."

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Problems in a map application can have more serious consequences than, say, a glitch in a video conferencing app. On Monday, police in Victoria, Australia issued a warning to travelers against using the Maps app for Apple's iOS6, after it led motorists to be stranded in a national park.

The police from the town of Mildura in Victoria tested the Maps app, and confirm that it lists the town as being in the middle of the Murray Sunset National Park. This is about 43 miles from its actual location in the real world. The police advise motorists to use some other form of travel guide when venturing into the area, and they have contacted Apple to ask them to correctly identify Mildura's position.

No Water Supply

There is no water supply in the park, and temperatures can go as high as about 114 degrees Fahrenheit. The police said some motorists who used the Maps app were stranded for up to 24 hours in the Park without food or water, and had to walk for hours over dangerous terrain to get help.

The incidents and police warning are the most recent, and most dangerous so far, consequence of the much-criticized Maps apps Relevant Products/Services. The company has issued a rare apology by its CEO, Tim Cook, promised that it is working to rectify the app's shortcomings, and has fired two of the executives that had oversight of Maps.

The complaints about the app, as initially released, could fill volumes. There were no public transit directions for bus or pedestrian routes, and directions could not be edited if a traveler decided to make changes while en route. There have been many reports of missing or incorrect information. By the calculation of one blogger, which compared the Apple Maps app to Google Maps, street view is missing from 41 countries, traffic Relevant Products/Services information from 24, and transit information from 51.

There are many reports of incorrect identifications, such as the misidentification of the Washington Monument in Washington, D.C., and a visual depiction of freeways in Oakland, Calif., showing some parts of the roads going vertically. There have also been a variety of baffling findings, such as a search for Canada that produced "no results found" -- which appeared be fixed if Wi-Fi Relevant Products/Services was turned off. (continued...)

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