Mobile Tech Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
News & Product Reviews for Mobile Tech Users
Sunday, April 20th 
24/7/365 Network Uptime!
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Laptops & Tablets
Mobile Phones
Mobile Gadgets
Mobile Apps
BYOD & MDM
iPad
Mobile Industry News
Wireless Connectivity
Wireless Security
GPS & Maps
MTT Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Mobile Industry News

ItsOn Wins $15.5M to Revolutionize Mobile Data Services

ItsOn Wins $15.5M to Revolutionize Mobile Data Services
October 31, 2012 9:55AM

Bookmark and Share
"As the feature phone goes by the wayside, a new level of personal connectivity is becoming central to our identity in the form of the smartphone. But mobile service plans are not keeping up," said ItsOn investor Marc Andreessen. "ItsOn addresses a universal problem that has never been solved. It is the ultimate usage-based model of the future."

APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.

Netscape founder Marc Andreessen is betting on smart mobile services with his venture capital firm's latest investment. Andreessen Horowitz, along with SV Angel and an investor group led by Jim Davidson, invested $15.5 million in Series B funding into ItsOn.

Founded by wireless and networking industry pioneers Greg Raleigh and Charles Giancarlo, ItsOn is introducing a new way to deliver, purchase and consume mobile services. Specifically, the Redwood City, Calif.-based startup is building direct-to-consumer services and cloud-based solutions to serve both mobile service and content providers.

ItsOn is garnering interest in the smartphone age, where explosive data growth is predicted for at least the next decade. With service plans and the underlying network technology still rooted in the voice-only era, ItsOn sees an opportunity to revolutionize the $1 trillion global mobile services market.

Real-Time Customization

"As the feature phone goes by the wayside, a new level of personal connectivity is becoming central to our identity in the form of the smartphone. But mobile service plans are not keeping up," said Andreessen, co-founder and partner at Andreessen Horowitz.

"ItsOn addresses a universal problem that has never been solved. It is the ultimate usage-based model of the future. The company's cloud-based technology is the leap forward needed to unlock the next wave of growth and financial opportunity in mobile. We believe ItsOn is about to change this industry."

ItsOn's secret sauce, so to speak, is flexibility and real-time service customization features for both mobile operators and service providers. The idea is to enable businesses to provide services targeted to specific user demographics and device types with minimal development time or market risk.

Examples on the business-to-consumer side include a snack food maker's sponsorship of streaming for a sporting event, free social networking with voice services, sponsored news services, and sponsored online shopping with mobile service credits for loyalty shoppers.

Mobile Firepower

Raleigh, chairman and CEO of ItsOn, said the company empowers consumers to choose exactly which mobile services they need and how much they want to spend -- eliminating overcharging and bill shock.

"Consumers can select, monitor, control and share all of their mobile services as they wish, instantly from their phone, tablet or PC without the inconvenience of talking to a sales associate, calling a support center or logging into a Web site," Raleigh said. "People will be able to take any ItsOn enabled device out of the box and simply start using whatever services they desire."

ItsOn is not just talking big. Raleigh invented and commercialized 4G "MIMO" wireless technology and the newest Wi-Fi technology. He also led the creation and launch of the Qualcomm Gobi global mobile Internet product line, and founded Clarity Wireless (acquired by Cisco Systems) and Airgo Networks (acquired by Qualcomm). Giancarlo has founded several influential networking technology companies, led Cisco's overall product development and management activities for a decade, and has served on the boards of Skype, Accenture and Netflix.

"Just as the Internet revolution resulted in the migration of intelligence from the network core to the edge of wired networks, ItsOn is now enabling the massive, untapped intelligence in smart mobile devices to offer more choice and control for consumers of their mobile services," Giancarlo said. "The ItsOn platform decreases network cost, increases network flexibility and puts power into the hands of the consumer."

Tell Us What You Think
Comment:

Name:



 Mobile Industry News
1. Google, Rockstar Suit Stays in Calif.
2. Google Earnings, Sales Disappoint
3. Profit and Revenue Slip for IBM
4. Malware Targets Facebook Users
5. Intel Reports Lower 1Q Net Income




 Most Popular Articles
1. HP Rolls Out New Software-Defined Network Products
2. Google Glass Finds a Home in Medical Education, Practice
3. Smartphone Kill Switch Could Save Users $2.6B a Year
4. Avaya Aims To End Network Waiting Game
5. Google Video Shows Off Modular Project Ara Phone

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Cortana Fills Windows Phone Gap
  Galaxy S5 Phone: Less Can Be More
  Beware: Facebook Shares Your Locale
  Google, Rockstar Suit Stays in Calif.
  Google Earnings, Sales Disappoint

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
Mobile Tech Today
Home/Top News | Laptops & Tablets | Mobile Phones | Mobile Gadgets | Mobile Apps | BYOD & MDM | iPad
Mobile Industry News | Wireless Connectivity | Wireless Security | GPS & Maps | MTT Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 Mobile Tech Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.