Mobile Tech Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
News & Product Reviews for Mobile Tech Users
Neustar, Inc.
Protect your website & network
using real-time information & analysis

www.neustar.biz
Wednesday, April 23rd 
24/7/365 Network Uptime!
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Laptops & Tablets
Mobile Phones
Mobile Gadgets
Mobile Apps
BYOD & MDM
iPad
Mobile Industry News
Wireless Connectivity
Wireless Security
GPS & Maps
MTT Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Mobile Industry News

ItsOn Wins $15.5M to Revolutionize Mobile Data Services

ItsOn Wins $15.5M to Revolutionize Mobile Data Services
October 31, 2012 9:55AM

Bookmark and Share
"As the feature phone goes by the wayside, a new level of personal connectivity is becoming central to our identity in the form of the smartphone. But mobile service plans are not keeping up," said ItsOn investor Marc Andreessen. "ItsOn addresses a universal problem that has never been solved. It is the ultimate usage-based model of the future."

Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.

Netscape founder Marc Andreessen is betting on smart mobile services with his venture capital firm's latest investment. Andreessen Horowitz, along with SV Angel and an investor group led by Jim Davidson, invested $15.5 million in Series B funding into ItsOn.

Founded by wireless and networking industry pioneers Greg Raleigh and Charles Giancarlo, ItsOn is introducing a new way to deliver, purchase and consume mobile services. Specifically, the Redwood City, Calif.-based startup is building direct-to-consumer services and cloud-based solutions to serve both mobile service and content providers.

ItsOn is garnering interest in the smartphone age, where explosive data growth is predicted for at least the next decade. With service plans and the underlying network technology still rooted in the voice-only era, ItsOn sees an opportunity to revolutionize the $1 trillion global mobile services market.

Real-Time Customization

"As the feature phone goes by the wayside, a new level of personal connectivity is becoming central to our identity in the form of the smartphone. But mobile service plans are not keeping up," said Andreessen, co-founder and partner at Andreessen Horowitz.

"ItsOn addresses a universal problem that has never been solved. It is the ultimate usage-based model of the future. The company's cloud-based technology is the leap forward needed to unlock the next wave of growth and financial opportunity in mobile. We believe ItsOn is about to change this industry."

ItsOn's secret sauce, so to speak, is flexibility and real-time service customization features for both mobile operators and service providers. The idea is to enable businesses to provide services targeted to specific user demographics and device types with minimal development time or market risk.

Examples on the business-to-consumer side include a snack food maker's sponsorship of streaming for a sporting event, free social networking with voice services, sponsored news services, and sponsored online shopping with mobile service credits for loyalty shoppers.

Mobile Firepower

Raleigh, chairman and CEO of ItsOn, said the company empowers consumers to choose exactly which mobile services they need and how much they want to spend -- eliminating overcharging and bill shock.

"Consumers can select, monitor, control and share all of their mobile services as they wish, instantly from their phone, tablet or PC without the inconvenience of talking to a sales associate, calling a support center or logging into a Web site," Raleigh said. "People will be able to take any ItsOn enabled device out of the box and simply start using whatever services they desire."

ItsOn is not just talking big. Raleigh invented and commercialized 4G "MIMO" wireless technology and the newest Wi-Fi technology. He also led the creation and launch of the Qualcomm Gobi global mobile Internet product line, and founded Clarity Wireless (acquired by Cisco Systems) and Airgo Networks (acquired by Qualcomm). Giancarlo has founded several influential networking technology companies, led Cisco's overall product development and management activities for a decade, and has served on the boards of Skype, Accenture and Netflix.

"Just as the Internet revolution resulted in the migration of intelligence from the network core to the edge of wired networks, ItsOn is now enabling the massive, untapped intelligence in smart mobile devices to offer more choice and control for consumers of their mobile services," Giancarlo said. "The ItsOn platform decreases network cost, increases network flexibility and puts power into the hands of the consumer."

Tell Us What You Think
Comment:

Name:



 Mobile Industry News
1. OnePlus One Boasts Android Weapon
2. Samsung: $2.2B Too Much for Apple
3. Microsoft-Nokia Deal Closes this Week
4. Mobile Ad Platform From Facebook?
5. Google, Rockstar Suit Stays in Calif.




 Most Popular Articles
1. Google Glass Finds a Home in Medical Education, Practice
2. HP Rolls Out New Software-Defined Network Products
3. Smartphone Kill Switch Could Save Users $2.6B a Year
4. Avaya Aims To End Network Waiting Game
5. Google Video Shows Off Modular Project Ara Phone

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  OnePlus One Boasts Android Weapon
  Samsung Gear Fit Geared for Exercise
  Google Sharpens Contact Lens Vision
  Samsung: $2.2B Too Much for Apple
  Review: Windows Phone Advances

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
What Verizon's Data Breach Report Can Teach Enterprises
It’s probably not a jaw-dropper, but cyberespionage is officially on the rise. And the use of stolen or misused credentials is still the leading way the bad guys gain access to corporate information.
 
Top Cyberthreats Exposed by Verizon Report
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 
Navigation
Mobile Tech Today
Home/Top News | Laptops & Tablets | Mobile Phones | Mobile Gadgets | Mobile Apps | BYOD & MDM | iPad
Mobile Industry News | Wireless Connectivity | Wireless Security | GPS & Maps | MTT Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 Mobile Tech Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.