Mobile Tech Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
News & Product Reviews for Mobile Tech Users
Wednesday, April 23rd 
24/7/365 Network Uptime!
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Laptops & Tablets
Mobile Phones
Mobile Gadgets
Mobile Apps
BYOD & MDM
iPad
Mobile Industry News
Wireless Connectivity
Wireless Security
GPS & Maps
MTT Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Wireless Connectivity

SalesTouch Mobile App Provides Engagement Strategies To Sell Ads

SalesTouch Mobile App Provides Engagement Strategies To Sell Ads
September 17, 2012 9:31AM

Bookmark and Share
In Sales Development Services' SalesTouch mobile platform, each advertiser's profile information includes a Momentum Dashboard, which contains proprietary algorithms that generate unique assessments, such as an alert about an account that might be in danger of shrinking or going away or, alternatively, about one that appears to be growing.

Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.

A new customer relationship management mobile platform designed specifically for media ad sales professionals has been released. The service, called SalesTouch, was announced last week by Sales Development Services.

SalesTouch, which is designed for touchscreen devices in the field, analyzes advertiser spending history and revenue trends in order to provide specific engagement strategies that could be used to keep existing accounts, increase opportunities, or allow better use of account executives' time, the company said.

'Actually Helps You Sell'

President and CEO C. Lee Smith said in a statement that his company "didn't want to build another CRM that just counts what you sell." Instead, Smith said, the aim was to build one "that actually helps you sell," by basing the design on the premise that "the only thing more important than what you've done for an advertiser is what you do next."

In the platform, each advertiser's profile information includes a Momentum Dashboard, which contains proprietary algorithms that generate unique assessments, such as an alert about an account that might be in danger of shrinking or going away or, alternatively, about one that appears to be growing.

In its announcement, SDS noted that individual advertisers' revenue momentum is rapidly changing, and said that Momentum Dashboard provides a "distinct advantage" for sales professionals trying to figure out how to engage advertisers.

There's also a full integration with AdMall, SDS' sales intelligence database for local and digital advertising. Local ad sales opportunities are provided to SalesTouch users through AdMall, as well as local market background research for over 400 business types and an online version of AdMall's Diagnosis Call.

AdMall Pro, Conversation Starters

Diagnosis Call provides needs analysis, consumer spending at a ZIP Code level, and direct access to Facebook and Twitter to search the social networks of prospective advertisers.

The company said that AdMall is utilized by the sales staffs of more than 2,000 media properties in TV, cable, direct response, out-of-home, radio, and magazines.

AdMall Pro is available as an upgrade for SalesTouch. Pro enables the ability to develop sales presentations, proposals, and marketing materials within SalesTouch, as well as functions to map spending and retail sales.

SalesTouch also provides conversation starters from trending topics, quick demographic profiles of the market surrounding a given location, and local traffic and weather reports. The service is available for the iPad and iPhone, and for Android smartphones and tablets. In April, SDS released an AdMall mobile app.

Founded in 1989 and based in Westerville, Ohio, SDS provides tools, training and intelligence for salespeople. In addition to SalesTouch and AdMall, SDS's products and services include the Media Sales Today blog, the Media Sales Monthly and Marketing Forecast video podcasts, Advertising Smarter instructional videos, Ad-ology market research, and Media Sales Basic self-paced video training program.

Tell Us What You Think
Comment:

Name:

Gayle:

Posted: 2012-09-18 @ 6:32am PT
Great post



 Wireless Connectivity
1. FireChat Ignites New Way To Talk
2. Will Google Offer a Wireless Service?
3. EU Panel Approves Net Neutrality Rules
4. Avaya Ends Network Waiting Game
5. HP Rolls Out New SDN Products




 Most Popular Articles
1. Google Glass Finds a Home in Medical Education, Practice
2. HP Rolls Out New Software-Defined Network Products
3. Smartphone Kill Switch Could Save Users $2.6B a Year
4. Avaya Aims To End Network Waiting Game
5. Google Video Shows Off Modular Project Ara Phone

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Samsung: $2.2B Too Much for Apple
  Review: Windows Phone Advances
  Uber Meets Local Lookalikes in Asia
  Microsoft-Nokia Deal Closes this Week
  Mobile Ad Platform From Facebook?

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Verizon Data Breach Report Exposes Top Threats
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 
White House Updating Online Privacy Policy
A new Obama administration privacy policy explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites, saying much is in the public domain.
 
Navigation
Mobile Tech Today
Home/Top News | Laptops & Tablets | Mobile Phones | Mobile Gadgets | Mobile Apps | BYOD & MDM | iPad
Mobile Industry News | Wireless Connectivity | Wireless Security | GPS & Maps | MTT Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 Mobile Tech Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.