Mobile Tech Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
News & Product Reviews for Mobile Tech Users
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Friday, April 25th 
Real-time info services with Neustar
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Laptops & Tablets
Mobile Phones
Mobile Gadgets
Mobile Apps
BYOD & MDM
iPad
Mobile Industry News
Wireless Connectivity
Wireless Security
GPS & Maps
MTT Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Mobile Industry News

'Uncarrier' T-Mobile Does Away with Subsidies as iPhone Intro Looms


January 9, 2013 11:45AM

Bookmark and Share
"As the 'Uncarrier,' we're doing the unthinkable," said John Legere, president and CEO of T-Mobile. "We're directly confronting the frustrations of American consumers fed up with the cost, complexity and congested networks of our competitors." T-Mobile is rolling out a no-annual-contract unlimited talk, text and data plan for smartphones.

Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.

T-Mobile USA is going where no major wireless carrier has gone before. The fourth-largest carrier is nixing smartphone subsidies as it gets closer to putting its hands on the iPhone.

T-Mobile made the announcement at the Consumer Electronics Show i-Mbile n Las Vegas on Tuesday night. The company also put out rapid-fire press releases about LTE network enhancements, a 4G Connect laptop and tablet service, and the unlimited no-annual-contract plan.

We caught up with Avi Greengart of Current Analysis from his Las Vegas hotel room to discuss T-Mobile's announcements. He told us the new T-Mobile contract model aims to convince consumers they should be buying their phones up front -- or financing them -- and buying the service alongside instead.

Can T-Mobile Pull it Off?

"This subsidy-free model is something U.S. carriers have not been willing to do, but T-Mobile has nothing to lose so they are going to try it," Greengart said. "T-Mobile is going to see if they can convince consumers that, if they do the math, they will see clearly that T-Mobile offers an equivalent product at a lower total cost of ownership."

Of course, in terms of equivalent product, Greengart said, T-Mobile needs to get its LTE network up and running for parity with the other major carriers in a hurry. Greengart noted that T-Mobile execs made bold claims about their ability to push out LTE quickly during Tuesday night's press conference.

"Right now, Verizon has their LTE network largely rolled out. AT&T is in the middle of a rollout. Sprint has started a rollout. T-Mobile hasn't started yet but they claim they are going to do it very quickly," Greengart said. "AT&T is ahead of schedule in terms of where they had promised to be at this point so I wouldn't put it past T-Mobile to pull it off."

Bold Marketing Moves

T-Mobile is making its Unlimited Nationwide 4G Data Plan available with no annual contract immediately. That makes T-Mobile the only U.S. carrier to offer an unlimited, nationwide, 4G data plan with no data caps or overages.

"As the 'Uncarrier,' we're doing the unthinkable," said John Legere, president and CEO of T-Mobile USA. "We're directly confronting the frustrations of American consumers fed up with the cost, complexity and congested networks of our competitors."

Meanwhile, T-Mobile's 4G Connect aims to make 4G connectivity a standard, integrated and free feature on select notebooks, tablets and Ultrabooks. Through 4G Connect, consumers who purchase these devices can access the Internet through a high-speed connection via T-Mobile's 4G network, without extra equipment, annual contracts or commitments.

Legere said the company's goal is to make sure customers have a "walk-out working" experience and not be constrained to Wi-Fi to have a data connection.

Tell Us What You Think
Comment:

Name:



 Mobile Industry News
1. OnePlus One Boasts Android Weapon
2. Samsung: $2.2B Too Much for Apple
3. Microsoft-Nokia Deal Closes this Week
4. Mobile Ad Platform From Facebook?
5. Google, Rockstar Suit Stays in Calif.




 Most Popular Articles
1. Google Glass Finds a Home in Medical Education, Practice
2. HP Rolls Out New Software-Defined Network Products
3. Smartphone Kill Switch Could Save Users $2.6B a Year
4. Avaya Aims To End Network Waiting Game
5. Google Video Shows Off Modular Project Ara Phone

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Opera Coast Offers Safari Alternative
  Salesforce Developing App SOS Button
  What Might an Amazon Phone Offer?
  OnePlus One Boasts Android Weapon
  Samsung Gear Fit Geared for Exercise

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Tech Giants Fund Initiative To Prevent Future Heartbleeds
Can more funding prevent Heartbleed vulnerabilities in future open-source software? A new Core Infrastructure Initiative at the Linux Foundation is attempting to find out.
 
What Verizon's Data Breach Report Can Teach Enterprises
It’s probably not a jaw-dropper, but cyberespionage is officially on the rise. And the use of stolen or misused credentials is still the leading way the bad guys gain access to corporate information.
 
Top Cyberthreats Exposed by Verizon Report
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Navigation
Mobile Tech Today
Home/Top News | Laptops & Tablets | Mobile Phones | Mobile Gadgets | Mobile Apps | BYOD & MDM | iPad
Mobile Industry News | Wireless Connectivity | Wireless Security | GPS & Maps | MTT Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 Mobile Tech Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.