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Ultra Mobile Unveils New Standard in Wireless Industry

Ultra Mobile Unveils New Standard in Wireless Industry
October 30, 2012 1:59PM


Ultra Mobile Unveils New Standard in Wireless Industry with First $49-a-Month Unlimited US Talk, Text, 4G Data Plan to Include 1000 Minutes of Free International Calls -- Mobile Telecom Company Targets Frequent International Callers with No-Contract Monthly Plans That Eliminate Need for Prepaid Calling Cards, Work with Any Unlocked Phone with SIM Card

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NEW YORK, NY and LOS ANGELES, Calif., October 30, 2012 -- Ultra MobileTM, a wireless phone and mobile money platform that enhances the quality of life for its customers, today launched the only unlimited US voice, text and 4G data mobile phone service at $49-a-month that includes up to 1000 minutes of free direct-dial international calls and unlimited text to 194 countries.

With Ultra Mobile's first-in-class plans, customers can use a SIM card on virtually any unlocked mobile phone to access the company's nationwide GSM network. Ultra Mobile is eliminating the need for calling cards and global texting add-ons by including international communication as standard on all of its no-contract mobile plans. Ultra Mobile plans are designed to appeal to anyone looking for inexpensive wireless service, especially the frequent international caller. In addition, the company intends to utilize its wireless platform to offer customers convenient mobile money services for paying bills, making purchases, and sending money worldwide. These mobile money services complement the Ultra Mobile's international offering and offer further conveniences to several of the company's target customers -- immigrants, students from abroad or extended visitors to the United States.

With rates of two-cents-a-minute to 75% of the international destinations Americans call most such as Canada, Mexico, China, and India, the company is poised to capture a significant share of the U.S. prepaid wireless market, which in the second quarter of this year exceeded 100 million users according to a recent report by analyst Chetan Sharma. Prior to launch, more than 400,000 Ultra SIM cards were purchased by agents and will be distributed to more than 10,000 retail stores nationwide. The strong demand highlights the anticipation about the service and its potential to disrupt both the prepaid mobile and international calling industries.

"It's time for a mobile carrier to offer inexpensive international calling and convenient mobile money in the palm of your hand," said David Glickman, founder and CEO of Ultra Mobile. "For years, other mobile operators have chosen to charge rates of typically a dollar-a-minute or more to consumers calling family or friends abroad. We will begin to deliver on our promise of affordability and ease of use by enabling customers to call Asia, Latin America, Europe, or Africa, using minutes already included in their $49-a-month plan at no additional cost."

With international call rates that are more transparent and typically less expensive than calling card or mobile operator rates, Ultra Mobile intends to change the way those who live in America, but hold strong bonds to their family members around the world, connect to each other every day. In many countries, SIM cards are ubiquitous at local retailers and newsstands, providing easy access to international calling from any GSM mobile phone. Today, Ultra Mobile is providing this higher standard of service to mobile phone consumers in the United States. As a nationwide mobile virtual network operator (MVNO), Ultra Mobile enables customers to bring their own device or phone that uses a SIM-card, including smart phones such as iPhones and Androids, to the company's HSPA+ 42 Mbps network, which is leased from a major wireless carrier and covers approximately 184 million points of presence (POPs) nationwide. (continued...)

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Tell Us What You Think
Comment:

Name:

Raul Morisson:

Posted: 2013-01-23 @ 2:47pm PT
crap... voicemail fixed after 2 months of service. no short codes, sms/mms works fine, calling issues with busy signal and other callers being told the number is disconnected

Stephen Cabral:

Posted: 2012-11-13 @ 8:03pm PT
A company that is not ready. 13 days into going live and voice mail out for a week. Porting problems, MMS faulting and customer service says they are sorry but they are going through a system upgrade. Don't waste your money, find another service. I'm out $80 and changing providers.



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