Mobile Tech Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
News & Product Reviews for Mobile Tech Users
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Wednesday, April 23rd 
24/7/365 Network Uptime!
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Laptops & Tablets
Mobile Phones
Mobile Gadgets
Mobile Apps
BYOD & MDM
iPad
Mobile Industry News
Wireless Connectivity
Wireless Security
GPS & Maps
MTT Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

iPad

iPad Hotter with Kids Than the Wii U, Nielsen Says

iPad Hotter with Kids Than the Wii U, Nielsen Says
November 21, 2012 5:15PM

Bookmark and Share
Tech gadgets top holiday wish lists this year, with the iPad leading the charts. "It is interesting to see how technology has made its way to the forefront of holiday wish lists in comparison to toy trends over the last couple of decades," said analyst Jeff Orr of Nielsen's survey, which found the iPad, iPod Touch and iPhone high on the list.

Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.

Three years after adding the name iPad to America's pop and consumer culture, Apple has maintained the "wow" factor, if kids' wish lists for holiday gifts is any indication.

Nearly half of kids interviewed by market research giant Nielsen said they want an iPad, compared with just 39 percent who want the hottest toy on the market -- Nintendo's brand spanking new Wii U platform.

Wii Who?

The fact that the iPad, with a 48 percent popularity rating (up from 44 last year), came out almost 10 points ahead of the motion-sensing gaming device with its new tablet controller and slate of new game titles that was released just this week -- the first new game platform in years -- shows that the product continues to have cachet, ensuring lots of future buyers, at least in the short term.

That's good news for Apple as it begins to lose market share to the competition with dozens of rival tablet offerings -- including Microsoft's Surface, Samsung's Galaxy Tab and Google's Nexus.

For the survey, Nielsen reached approximately 3,000 consumers above age 6 in paired online interviews with their parents in October and November.

A bundle of other Apple products were also on the wish list: the iPod Touch (36 percent), the new iPad mini (36 percent) and the iPhone (33 percent). But the poor stepchild of the family, Apple TV, was the least desirable. Only 4 percent showed an interest in the device, which streams Web content to your TV screen.

"It is interesting to see how technology has made its way to the forefront of holiday wish lists in comparison to toy trends over the last couple of decades," analyst Jeff Orr of ABI Research told us.

But he cautioned that with many families still struggling, a good portion of those kids will have to settle for a less-expensive present.

"With the fragile economic climate, one has to seriously ponder if these gadgets are a 'must have' item or something that can wait a little longer when consumer sentiment improves," Orr said.

Research firm IDC found that Apple's tablet market share dropped from 60 percent to a still-dominant 50 percent year-over-year in the third quarter, although the release of the fourth-generation iPad and the iPad mini could well reverse that trend during the quarter that includes the holiday season.

The iPad also came out on top when people 13 and older were asked about their interest in buying within the next six months.

Android, Kindle Demand Weak

Twenty-one percent of buyers chose the iPad (no versions were specified), while 19 percent gave the generic answer "computer" and 18 percent expressed interest in a non-Apple tablet. The Wii U came in third place with 18 percent, followed by the iPhone (14 percent) and a smart TV (13 percent.) The iPad figure was slightly up from last year's 24 percent.

Android smartphones, such as the Samsung Galaxy S III or Motorola Droid Razr, did not fare well in either survey, ranking 19th on children's must-have list and eighth on the 13-plus short-term planned buying list.

Nineteen percent of kids said they wanted a Kindle Fire, compared with 10 percent of teens and adults. Microsoft's Xbox 360, which hasn't had a refresh since 2005, was desired by a quarter of the children surveyed, and just 7 percent of teens and adults, though the motion sensor for Xbox, Kinect, fared better: 31 percent for kids and 9 percent of adults.

Tell Us What You Think
Comment:

Name:



 iPad
1. iPad Hacker Conviction Overturned
2. Apple vs. Samsung: Latest News
3. Office for iPad Pretty, Functional
4. Office for iPads Talk Boosts Microsoft
5. Apple Drops iPad 2, Resurrects iPad 4




 Most Popular Articles
1. Google Glass Finds a Home in Medical Education, Practice
2. HP Rolls Out New Software-Defined Network Products
3. Smartphone Kill Switch Could Save Users $2.6B a Year
4. Avaya Aims To End Network Waiting Game
5. Google Video Shows Off Modular Project Ara Phone


Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  OnePlus One Boasts Android Weapon
  Samsung Gear Fit Geared for Exercise
  Google Sharpens Contact Lens Vision
  Samsung: $2.2B Too Much for Apple
  Review: Windows Phone Advances

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
What Verizon's Data Breach Report Can Teach Enterprises
It’s probably not a jaw-dropper, but cyberespionage is officially on the rise. And the use of stolen or misused credentials is still the leading way the bad guys gain access to corporate information.
 
Top Cyberthreats Exposed by Verizon Report
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 
Navigation
Mobile Tech Today
Home/Top News | Laptops & Tablets | Mobile Phones | Mobile Gadgets | Mobile Apps | BYOD & MDM | iPad
Mobile Industry News | Wireless Connectivity | Wireless Security | GPS & Maps | MTT Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 Mobile Tech Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.