|Report: Many Users Never Tweet
Only 56 percent of Twitter users have actually used the site to post content, according to a new report. But it may be that many people are using the site without actually posting their own content.
|Silverpop: IBM Marketing Gets Personal
IBM has acquired Silverpop, a privately held company based in Atlanta which gives marketers cloud-based tools that automate personalized customer engagements in scalable environments.
|Twitter Unveils New Design
Social networks are always modifying their appearances. But Twitter’s latest design update, which changes the ways tweets are displayed, may completely alter the way that businesses use the site.
|Marketing Missteps from Samsung
Blatant female stereotypes at a Samsung event generated a backlash, with marketers wondering how a company that spends more than $11 billion on advertising could so badly misjudge its audience.