Sales & Marketing
Lenovo Yoga 3 Ad Pranks Shoppers

Lenovo Yoga 3 Ad Pranks Shoppers
Chinese computer maker Lenovo got creative with the marketing campaign around its Yoga 3 Pro. Lenovo hired the Upright Citizens Brigade, a comic troupe, to help drum up visibility for its new device.
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Same-Day Delivery for the Holidays
Presents ordered at the last minute can now show up under the Christmas tree that same day. Amazon, Target and other retailers are offering speedier delivery, including overnight and same-day options.
Snapchat: Who Needs Targeting?
Countering critics in the advertising industry, Snapchat's chief executive Evan Spiegel said that the first two ads on the popular content-sharing app have been very effective.
Adobe All-In with Location Marketing
Updates to Adobe's Mobile Services will make it easier for businesses to engage with app-using customers on the go. The features are designed to give marketers more control over mobile messages.
Better Watch What You Tweet
Any tweet you've ever made is now indexed and searchable. The good news is that Twitter is allowing you to search for and delete tweets you regret, although it might take some time and effort.
Facebook Launches App for Groups
Mainly geared toward enterprise users.
Small Biz, Social Media & the Holidays
Retailers are getting more aggressive.
Yahoo Buys Ad Service BrightRoll
Acquisition 'plugs a hole' for Yahoo.
What Happened to Apple's Ads?
Experts: Tech giant needs new voice.
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