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Nvidia Enters Handheld Gaming Market With Project Shield

Nvidia Enters Handheld Gaming Market With Project Shield
January 7, 2013 12:25PM

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Project Shield from Nvidia uses the new Tegra 4 processor, complete with its Wi-Fi technology and HD video and audio, in a console-grade controller. Project Shield can be used to play on its own integrated screen or on a big screen. Analyst Charles King says you could hear the crowd at CES sigh and ask, "When can I buy one?"

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California-based processor-maker Nvidia continues to make its mark on the Consumer Electronics Show (CES) this year in Las Vegas. On Sunday, the company rolled out its new Tegra 4 mobile Relevant Products/Services processor, which it claims is setting new records for speed and battery life in mobile devices. Next, Nvidia announced Project Shield, a gaming portable for open platforms that is turning the heads of industry watchers.

Nvidia created Project Shield with the philosophy that gaming should be open and flexible and play both Android Relevant Products/Services and PC Relevant Products/Services titles. A pure Android device, Project Shield offers access to Google Play games. But the pocket-knife-styled machine can also be used as a wireless Relevant Products/Services receiver and controller to stream games from a PC powered by Nvidia GeForce GTX GPUs to a television.

"Project Shield was created by NVI engineers who love to game and imagined a new way to play," said Jen-Hsun Huang, co-founder and CEO at Nvidia. "We were inspired by a vision that the rise of mobile and cloud Relevant Products/Services technologies will free us from our boxes, letting us game anywhere, on any screen. We imagined a device that would do for games what the iPod and Kindle have done for music and books, letting us play in a cool new way. We hope other gamers love SHIELD as much as we do."

Breakthrough Gaming Device

Project Shield uses the new Tegra 4 processor, complete with its Wi-Fi Relevant Products/Services technology and HD video and audio, in a console-grade controller. Project Shield can be used to play on its own integrated screen or on a big screen, and on the couch or anywhere else.

Project Shield offers an integrated 5-inch, 1280x720 HD retinal multitouch display, with 294 dpi. The Tegra 4 processor with Direct Touch technology gives the device its touch responsiveness. Project Shield can download Android games, including Android-optimized titles available on Nvidia's TegraZone game store, which has already delivered more than 6 million downloads to gamers.

Patrick Moorhead, president and lead analyst at Moor Insights & Strategy, helped tout the new system. "The market has waited years for a breakthrough gaming device that offers the flexibility, quality and total enjoyment of Project Shield," he said. "Few companies other than Nvidia have the vision, guts and deep gaming experience to have pulled this off." (continued...)

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