Industry analysts expect Apple to take the wind out of the sails of its tablet rivals by launching a new iPad mini in a 7-inch or 8-inch form factor in time for this year's holiday shopping season.
"If Apple launches a sub-$300, 7-inch product into the market later this year as rumored, we expect the company's grip on this market to become even stronger," said Tom Mainelli, a research director at IDC.
Piper Jaffray believes Apple could sell 4 million to 6 million mini-iPad devices during this year's traditionally strong holiday shopping season -- equivalent to 20 percent of total iPad sales in the fourth quarter
"The most successful Android tablets' key points of differentiation are price and size," noted Piper Jaffray analysts Gene Munster and Douglas Clinton on Monday.
"Strategically, we believe the launch of a smaller screen, cheaper iPad eliminates the two biggest unique features for Android tablet makers," Munster and Clinton wrote in an investor note.
Lower Price Points Ahead
Though total Android shipments dropped sharply in the first quarter, Google is hoping that the 7-inch Nexus tablet it is building in partnership with Asus will help to reverse the trend. Slated for launch later this month, the Nexus 7 will enable Google to ensure that the new devices stay up to date with each new release of Google's Android platform.
"The search giant's new tablet will run a pure version of Android, whereas the [Kindle] Fire runs Amazon 's own forked version of the OS that cuts Google out of the picture," Mainelli said.
Still, other tablets are coming that will directly compete with Apple 10.1-inch iPad offerings. For example, Microsoft 's own Windows RT-based tablet is expected to launch as early as October.
The price of Microsoft's first new Surface tablet will be a critical factor when it comes to winning over consumers. Moreover, ARM-based Win 8 tablets will enter the market without the backward compatibility -- and installed base -- that most people expect from a Windows machine, and so their "success in the tablet market is far from guaranteed," Mainelli said.
To compete in the tablet market with Apple, Mainelli said, rivals must introduce products at notably lower price points than Apple's iPad.
"We expect a new, larger-screened device from Amazon at a typically aggressive price point," he said. (continued...)
Based on your interest in this article, here's something that may be of interest to you also:
Recommended Reading: Search & Destroy: Why You Can't Trust Google Inc.
Synopsis: This is the other side of the Google story. In Search & Destroy, Google expert Scott Cleland, shows that the world's most powerful company is not who it pretends to be.
Google pretends to be a harmless lamb, but chose a full-size model of a Tyrannosaurus Rex as its mascot. Beware the T-Rex in sheep's clothing.
Give your favorite children the gift of an amazing adventure in reading. Check out one of the hottest new series of the year: The Mason Dexter Adventure Series
chronicles the adventures of Mason Dexter, a resourceful middle-school boy who builds amazing tech gadgets and saves America from impending doom. The Mason Dexter Adventure Series is available now on Amazon.com
. Perfect to read on the iPad, Kindle, Android eBook readers, or any computer with Amazon's free Kindle app.
Posted: 2012-08-28 @ 8:08pm PT
ZOMG an iPad mini finally *sets iPad 2 on fire and buys an iPad mini*.
Posted: 2012-07-21 @ 10:35pm PT
can u reduce it to low cost....
Posted: 2012-07-12 @ 10:11pm PT
IMHO a $299 Ipad mini WITH A 64 GB MICRO SD PORT would blow away the Nexus 7.