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Doubling Down on Siri
Mobile is quickly becoming a backbone of many clients' overall advertising strategies and "has huge headroom to grow," said Google Chief Business Officer Nikesh Arora. Google's clients and partners are also increasingly looking "for complete solutions that work across all screens: desktop, mobile, tablet and, in the future, television," Arora told investors.
Google's first-quarter operating profit was $3.9 billion, with its operating margin slightly above 37 percent.
"These robust margins give us the confidence to continue to fully fund the strategic growth areas such as mobile, Android, YouTube and Chrome," said Google Chief Financial Officer Patrick Pichette.
Piper Jaffray views Apple's launch of Siri on the iPhone 4S as "a soft shot" at Google's presence on iOS. "On Apple's side, we believe the company, as Tim Cook noted, is 'doubling down' on Siri," Munster and Clinton said. "We expect Apple to continue to innovate around discovery on iOS through Siri and push traffic to services other than Google."
Based on your interest in this article, here's something that may be of interest to you also:
Recommended Reading: Search & Destroy: Why You Can't Trust Google Inc.
Synopsis: This is the other side of the Google story. In Search & Destroy, Google expert Scott Cleland, shows that the world's most powerful company is not who it pretends to be.
Google pretends to be a harmless lamb, but chose a full-size model of a Tyrannosaurus Rex as its mascot. Beware the T-Rex in sheep's clothing.
Posted: 2012-06-08 @ 8:57am PT
My understanding of the App Store approval process is that there CAN'T be a Chrome (or Firefox) for iOS: the Safari browser is locked in.
Posted: 2012-06-07 @ 2:40pm PT
This article reinforces the general conception that, while there are many Android OS "smartphones" out there, the iPhones are used more frequently as "smartphones".