Mobile Industry News

RIM Seeks to Prime Pump with BlackBerry 10 Ready Program

RIM Seeks to Prime Pump with BlackBerry 10 Ready Program
December 17, 2012 1:37PM

Bookmark and Share
The Ready Program is being introduced by RIM in a phased approach with four components. Two -- The BlackBerry 10 Ready Offer and the BlackBerry 10 Ready Webcast Series -- are available now. The BlackBerry Enterprise Server License Trade Up and BlackBerry 10 Readiness Services components will be available before the BlackBerry 10 launch Jan. 30.

APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.

Research In Motion is doing everything it can to push BlackBerry 10, its latest operating system, into as many enterprise hands as possible. But is it too little, too late for the smartphone maker?

RIM is optimistic that its BlackBerry 10 Ready Program will prime the upgrade pump. The program aims to help BlackBerry enterprise customers launch the new mobile operating system and BlackBerry Enterprise Service 10, RIM's new multi-platform enterprise mobility management solution.

"We remain committed to our enterprise customers and want to provide them with a headstart on understanding the power of BlackBerry 10 and preparing their existing environments for the new mobile computing platform," said Bryan Lee, senior director of Enterprise at RIM. "The BlackBerry 10 Ready Program gives customers access to a variety of services, information, tools, and special offers to help ease their transition to BlackBerry 10 and BlackBerry Enterprise Service 10."

Get a Free BlackBerry

RIM is introducing the program in a phased approach with four components. Two of the components -- The BlackBerry 10 Ready Offer and the BlackBerry 10 Ready Webcast Series -- are available now. The BlackBerry Enterprise Server License Trade Up and BlackBerry 10 Readiness Services components will be available sometime before the global BlackBerry 10 launch on Jan. 30.

RIM is starting by making an offer that's difficult for many enterprises to refuse. BlackBerry customers with BlackBerry Technical Support at the Advantage level or higher are eligible to receive a free BlackBerry 10 smartphone. Customers have to install and run BlackBerry Mobile Fusion and successfully complete an exclusive online learning course to qualify to receive the new phone in January.

Meanwhile, the weekly BlackBerry 10 webcast series offers information, answers questions about RIM's enterprise product portfolio, and works to prepare enterprise customers with the tools they need ahead of launch.

RIM is also offering customers who purchase BlackBerry 10 smartphones the ability to trade up their existing BlackBerry Enterprise Server licenses on a one-for-one basis for free, until Dec. 31, 2013. The license trade up offer lets enterprise customers secure and manage their BlackBerry 10 smartphones with BlackBerry Enterprise Service 10. Customers will be able to access an online tool for the BlackBerry Enterprise Server License Trade Up in January 2013.

Enterprises May Not Care

Michael Disabato, vice president of Network and Telecom at Gartner, said RIM needed to roll out a program to help customers transition, but it may not be as successful as the company hopes in getting enterprises to upgrade to the new mobile operating system.

"The customers I've talked to don't like the cost of moving to BB10. They don't see the value of moving to BB10. They see their employees coming to them with everything but a BlackBerry and asking IT to make it work," Disabato told us.

"RIM has to understand that, except for some really hard-core we-are-never-going to-do-BYOD companies, everybody that I talk to is going to Bring Your Own Device, and even the ones that aren't are moving from BlackBerry to something else."

Tell Us What You Think
Comment:

Name:



 Mobile Industry News
1. Lenovo Still in Small Windows Tablets
2. Microsoft Axes Android Phones
3. Apple-IBM Deal Weighs on BlackBerry
4. Google Adds Features to Wallet App
5. Microsoft Will Lay Off 18,000 Workers




 Most Popular Articles
1. Review: Warming Up to Tablets with Keyboard Covers
2. Android SMS Worm Lets Bad Actors Cash In
3. Aerohive Helps Retailers Engage In-Store Customers
4. Google I/O Conference Brings a Lot for Businesses
5. Bezos: Amazon's Fire Phone Offers 'Something Different'

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Lenovo Still in Small Windows Tablets
  Schools Buy Million Chromebooks in Q2
  'TV Anywhere' Solutions from Sling
  Mobile Apps Offer Last-Minute Deals
  Nokia X Phones Had Identity Crisis

 Technology Marketplace
Big Data
Unlock your enterprise data's potential. Learn how in the research report.
Are you getting everything you can out of your business data?
 
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
CIO Issues
Secure and retain skilled technology professionals. Learn how.
 
Cloud Computing
Are you getting everything you can out of your business data?
 
Data Storage
Unlock your enterprise data's potential. Learn how in the research report.
 
Enterprise Hardware
Protect your network with APC Smart-UPS battery backup
Cisco UCS Invicta Series flash memory systems
 
Enterprise I.T.
Register for an upcoming ISACA® certification exam today
Secure and retain skilled technology professionals. Learn how.
 
Enterprise Software
Unlock your enterprise data's potential. Learn how in the research report.
 
Hardware
Protect your network with APC Smart-UPS battery backup
Cisco UCS Invicta Series flash memory systems
 
Network Security
Protect your network with APC Smart-UPS battery backup