Mobile Tech Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
News & Product Reviews for Mobile Tech Users
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Sunday, April 20th 
24/7/365 Network Uptime!
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Laptops & Tablets
Mobile Phones
Mobile Gadgets
Mobile Apps
BYOD & MDM
iPad
Mobile Industry News
Wireless Connectivity
Wireless Security
GPS & Maps
MTT Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

iPad

News Corp's Tablet Publication 'The Daily' Dead Ends

News Corp
December 3, 2012 11:36AM

Bookmark and Share
The Daily was launched in February 2011 as the first iPad-only daily news publication, and attracted much attention because of News Corp., a powerful, well-funded company behind it, and because of the bet that tablets, and specifically the iPad, were a sufficiently new medium that they they warranted an original, subscriber-based, daily news publication.

Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.

Of the various possible business models for tablet-based content, a daily, subscription-based original news publication might not be the way to go. On Monday, News Corp. announced it was shuttering its experiment in tablet-focused publishing, The Daily.

In a statement, News Corp. Chairman and CEO Rupert Murdoch described the venture as "an amazing vehicle for innovation," but acknowledged that the publication could not "find a large enough audience" to sustain its business.

He added that the brand will continue through other channels at the company, and said that at least some staff, including the founding Editor-in-Chief Jesse Angelo, will move to the company's New York Post. Angelo, who had once been Executive Editor of the Post, will become its Publisher.

Tablets = 'Future of Media'

The Daily was launched in February of last year as the first iPad-only daily news publication, and attracted much attention because of the powerful, well-funded company behind it, and because of the bet that tablets, and specifically the iPad, were a sufficiently new medium that they they warranted an original, subscriber-based, daily news publication.

It took a general news approach, with original stories on news, sports, technology, fashion and other areas that a general newspaper might have. The daily editions, iPad focus, general news, original content and subscriber model were all considered test cases of those approaches in the new tablet medium.

Editions were added for Apple's iPhone, Amazon's Kindle Fire tablet, and various Android devices. Fees were 99 cents per day, or $39.99 per year. Earlier this year, the handwriting began appearing on the wall, with the company's announcement that it would lay off one-third of The Daily's staff of 150.

Andrew Frank, research director at industry research firm Gartner, said the demise of The Daily "doesn't change the fact that the tablet is the future of media." Given Microsoft's touch-centered focus of its new Windows 8, apparently that technology giant agrees that much of the future involves some incarnation of tablets, including tablets as part of hybrid tablets/laptops, or tablet features, like a flat touchscreen, in a desktop machine.

Less-Expensive Mobile Publishing?

Frank said that The Daily faced a variety of challenges, even beyond the normal publishing risks that any publication faces. "There's still a lot of free content it had to compete with," he noted, and said its general-interest editorial voice "wasn't necessarily well matched to tablet owners."

But he noted that The Daily's failure does not prove subscriber models cannot work on tablets and other mobile devices, since there are successful subscription examples such as News Corp.'s own Wall Street Journal, as well as successful ad-only or combination models.

Another factor for future mobile publishing is the rollout of publisher tools that make publishing for mobile devices just another step in the workflow process. Quark, for instance, has just released its cloud-based App Studio that allows publishers to originate content in publishing software they commonly use and then, as a last step, add interactivity and deploy the content for given devices.

There are also competing solutions that offer similar publishing options, without extensive custom coding and design, including Adobe's Digital Publishing Suite and smaller vendors such as App Press. They offer the possibility that original publishing for mobile devices could become considerably less expensive than a venture such as The Daily.

Tell Us What You Think
Comment:

Name:



 iPad
1. iPad Hacker Conviction Overturned
2. Apple vs. Samsung: Latest News
3. Office for iPad Pretty, Functional
4. Office for iPads Talk Boosts Microsoft
5. Apple Drops iPad 2, Resurrects iPad 4




 Most Popular Articles
1. HP Rolls Out New Software-Defined Network Products
2. Google Glass Finds a Home in Medical Education, Practice
3. Smartphone Kill Switch Could Save Users $2.6B a Year
4. Avaya Aims To End Network Waiting Game
5. Google Video Shows Off Modular Project Ara Phone

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Cortana Fills Windows Phone Gap
  Galaxy S5 Phone: Less Can Be More
  Beware: Facebook Shares Your Locale
  Google, Rockstar Suit Stays in Calif.
  Google Earnings, Sales Disappoint

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
Mobile Tech Today
Home/Top News | Laptops & Tablets | Mobile Phones | Mobile Gadgets | Mobile Apps | BYOD & MDM | iPad
Mobile Industry News | Wireless Connectivity | Wireless Security | GPS & Maps | MTT Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 Mobile Tech Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.