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ATLANTA, July 2, 2012, Silverpop, the only digital marketing provider that unifies marketing automation, email, mobile and social today announces its Gold sponsorship of the Microsoft Worldwide Partner Conference, furthering the company's commitment to helping Microsoft Dynamics CRM users further their digital marketing efforts. The sponsorship follows Silverpop's recent acquisition of CoreMotives, a marketing automation solution that operates completely within Microsoft Dynamics CRM, and the release of a Microsoft Dynamics CRM integration on Silverpop' s EngageTM platform.
"There are now more than 2 million marketers worldwide who trust Microsoft Dynamics CRM to help them develop deeper relationships with their customers and prospects and Silverpop now offers the most comprehensive set of marketing automation tools to help them do that more efficiently," said Will Schnabel senior vice president of global business development for Silverpop. "For marketers who prefer to develop their campaigns within the Microsoft Dynamics CRM user interface, CoreMotives is the perfect solution. And marketers who want to take advantage of some of the features that are only available on Silverpop Engage can now benefit from our seamless integration with Microsoft Dynamics CRM."
Silverpop announced its acquisition of CoreMotives in March of this year. The on-demand, SaaS application operates within the Windows Azure cloud , meaning no installation or maintenance is required. And since it runs within the Microsoft Dynamics CRM application itself, marketers can execute their campaigns without having to learn a new user interface. The company was founded in 2009 and has grown quickly to serve 900 accounts in 34 countries, making it an early leader in the rapidly growing Microsoft Dynamics CRM marketplace. Some of the companies using CoreMotives include Barclays Bank, Experlogix, Outsourcery, and Weight Watchers.
Marketers with more advanced marketing automation or higher-volume email marketing needs may prefer to take advantage of Silverpop's Engage offering. Silverpop Engage is a powerful digital marketing platform that gives marketers the ability to automate their efforts and leverage customer behavior to drive their marketing strategies. Engage customers can now benefit from a pre-built Microsoft Dynamics CRM integration with the Engage platform. Silverpop joined forces with partners Scribe Software and Celenia to deliver this integration, making it yet another example of Silverpop leveraging a strong partner network to deliver added value to its customers. Currently a third of Silverpop customers are now using at least one Silverpop partner to complement their marketing efforts through Engage and 20 percent of the company's new business in 2011 was tied to partner relationships.
"We are very excited to be a gold sponsor of this year's Microsoft Worldwide Partner Conference and to deliver such tremendous value to Microsoft partners and their customers," added Schnabel.