Mobile Tech Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
News & Product Reviews for Mobile Tech Users
Thursday, April 24th 
24/7/365 Network Uptime!
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Laptops & Tablets
Mobile Phones
Mobile Gadgets
Mobile Apps
BYOD & MDM
iPad
Mobile Industry News
Wireless Connectivity
Wireless Security
GPS & Maps
MTT Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

BYOD & MDM

BlackBerry, Go Back to Your Roots!

BlackBerry, Go Back to Your Roots!
February 20, 2013 1:41PM

Bookmark and Share
Apple and Google are vulnerable precisely because they are the market leaders. While both want the market to continue growing, neither wants to jeopardize its current business. Apple and Google act as if they have forever to develop mobile commerce. The iPhone doesn't yet support NFC. That's probably because Apple is concerned about NFC's impact on form factor and cost.

Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.

The only thing tougher than building a successful business from scratch is turning around a big company that has lost its mojo. Research In Motion launched the smartphone market by producing mobile phones that email addicts loved. But when Apple and Google came out with smartphones for consumers, and developers created hundreds of thousands of apps for the devices, they started a "bring your own device" craze that took a big bite out of RIM's sales.

That should have been Research In Motion's cue to reinvent itself. Changing its name to BlackBerry was beside the point. BlackBerry needs to identify the next big opportunity for mobile phones and seize that opportunity by developing innovative solutions.

After all, that's how Apple and Google blew past BlackBerry. The original iPhone was an instant hit thanks to two innovations. First, it was an iPod with a phone and digital camera--all built to Steve Jobs' demanding specifications. Second, it featured the first touchscreen that ordinary humans could actually use. Android did even better because it gave the other phone makers a free operating system that they could use to compete with the iPhone and it leveraged Google's industry-leading Internet technology. And both products were exquisitely timed: iPhone and Android offered multimedia capabilities just as mobile operators began upgrading their networks in earnest to faster 3G wireless technology.

Abracadabra

There are three things that BlackBerry can do to reclaim its magic. First, BlackBerry should drive the use of near field communications (NFC) technology to replace traditional credit cards, keys, and tickets. One of the major reasons that people buy smartphones is that smartphones serve multiple functions. We also know that most people carry around too many credit cards, keys, and pieces of paper. There is an obvious problem here that smartphones can solve. And it's a good fit for BlackBerry, too: The Company has supported NFC since 2011 and has learned how to make exchanging data between phones and between phones and tags simple and convenient.

Second, BlackBerry should help enterprises use their mobile devices to conduct business. Up to now, BlackBerry has helped enterprises manage their devices, but this is no longer a growth opportunity. Most enterprises now support devices made by different manufacturers, and few are going to entrust the management of those devices to a single manufacturer. (Imagine Apple offering to help enterprises manage their Android devices!) Plus, the market is about to become more competitive, because many device management functions can now be handled by apps and cloud-based services. BlackBerry can make better use of its enterprise know-how by helping enterprises devise and execute mobile commerce strategies. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



 BYOD & MDM
1. VMware Horizon 6 Folds In AirWatch
2. Win 8.1 Updates Enterprise Features
3. HP Rolls Out New SDN Products
4. BlackBerry Wins Security Certification
5. Mobile ERP: Security By Design

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  OnePlus One Boasts Android Weapon
  Samsung Gear Fit Geared for Exercise
  Google Sharpens Contact Lens Vision
  Samsung: $2.2B Too Much for Apple
  Review: Windows Phone Advances

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
What Verizon's Data Breach Report Can Teach Enterprises
It’s probably not a jaw-dropper, but cyberespionage is officially on the rise. And the use of stolen or misused credentials is still the leading way the bad guys gain access to corporate information.
 
Top Cyberthreats Exposed by Verizon Report
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 
Navigation
Mobile Tech Today
Home/Top News | Laptops & Tablets | Mobile Phones | Mobile Gadgets | Mobile Apps | BYOD & MDM | iPad
Mobile Industry News | Wireless Connectivity | Wireless Security | GPS & Maps | MTT Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 Mobile Tech Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.