iPad

Tablet Boom Accelerating, Sales Seen Doubling in 4 Years

Tablet Boom Accelerating, Sales Seen Doubling in 4 Years
December 5, 2012 2:39PM

Bookmark and Share
In 2016, IDC said, Apple will still be first in tablet OS, with 49.7 percent of the worldwide market, while Android will have 39.7 percent. IDC's Ryan Reither told news media that Android is taking hold in the tablet market as it has done for smartphones. He said the open-source OS is acting "as the catalyst for growth in the low-cost segment."

Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.

The tablet boom is accelerating. That's the key takeaway in a quarterly report from industry researcher International Data Corp.

In its latest Worldwide Quarterly Tablet Tracker, the Framingham, Mass.-based company predicted worldwide tablet sales will more than double within four years, to 282.7 million. In the current year, IDC increased its sales estimate to 122.3 million, from its previous forecast of 117.1 million.

The Android 'Catalyst'

Tom Mainelli, research director for tablets at IDC, said in a statement that his company expects demand for tablets to accelerate in the fourth quarter and beyond, "as the market shifts toward smaller, more mobile screen sizes and lower price points." He added that Android tablets are gaining market traction, due to the release of solid products from Google, Amazon, Samsung and others, and that Apple's launch last month of its iPad mini positions it for a strong holiday season.

Android's position in worldwide tablet share is expected to increase from 38.8 percent last year to 42.7 percent by the end of this year, IDC said, while the market share for Apple's iOS platform is expected to drop slightly from 56.3 percent last year to 53.8 percent in 2012. The new Windows 8 and Windows RT tablets, which have started rolling out, are expected to grow from 2.9 percent in 2012 to 10.2 percent within four years.

In 2016, IDC said, Apple will still be first in tablet OS, with 49.7 percent of the worldwide market, while Android will have 39.7 percent.

Ryan Reither, program manager for IDC's Mobile Device Trackers, told news media that Android is taking hold in the tablet market as it has done for smartphones. He said that the open-source OS is acting "as the catalyst for growth in the low-cost segment in emerging markets," given the low barrier to participation that Android offers to manufacturers, while high-end tablets from Samsung, Lenovo and Asus are also utilizing the platform.

Dropping e-Reader Sales

IDC makes a distinction between tablets and dedicated e-readers, and predicted that tablets' good sales will be bad for e-readers. In 2012, it projects that e-readers will drop to 19.9 million sales, down from last year's 27.78 million units.

The Tracker noted that, although some buyers prefer a dedicated e-reader like the front-lit ones being offered from Amazon and Barnes & Noble, "most buyers are gravitating toward multi-use tablet products and finding a 'good enough' reading experience on these traditional back-lit tablets."

The IDC report echoes other studies that come to comparable conclusions about tablets, as the flat devices become widely used for consumption like Web surfing or online video watching and take a key position in the touch-oriented strategy of the new Windows 8. In June, for instance, the Yankee Group issued a report that predicted "post-PC devices," including smartphones as well as tablets, would outsell PCs within four years.

However, the tablet form factor itself may be changing quickly. The IDC report, for instance, discusses tablets as the standalone devices they have been since the iPad turbocharged the category, but Windows 8 is leading to a flood of hybrid devices that are part tablet and part laptop.

The IDC report clearly counts Microsoft's Windows 8-based version of its Surface tablet, with a keyboard-cover that effectively turns the product into a laptop. But it doesn't seem to include the Windows 8 laptops with screens that swivel and twist so that the laptop quickly becomes a tablet, such as models from Lenovo.

Tell Us What You Think
Comment:

Name:

JR:

Posted: 2012-12-06 @ 3:53am PT
The Hero also offers a MicroUSB port for connection to printers and other electronic devices, a MicroSD Memory Card slot for unlimited storage (up to 32GB Memory Cards), front and back cameras with a 2 Megapixel rear camera; and has HDMI output, which is a nice feature to download movies and watch in Full 1080p (HD) on to a large screen TV. It also makes a great gaming device with its high resolution screen and motion sensor.

The site TabletSprint also includes $25 in Bonus Apps with all tablets, and bundles in free 3G/4G wireless service with 500MB of free data every month with full internet access & VoIP voice calling -- both new models truly stand out along with a few others at TabletSprint are certainly worth reviewing.



 iPad
1. iPad, Other Devices Might Cause Rash
2. Oyster E-Book Service Is Expanding
3. Is the Samsung Galaxy S an iPad Killer?
4. What To Expect at Apple's WWDC
5. Australian Apple Devices Hit for Ransom




 Most Popular Articles
1. Review: Warming Up to Tablets with Keyboard Covers
2. Android SMS Worm Lets Bad Actors Cash In
3. Aerohive Helps Retailers Engage In-Store Customers
4. Google I/O Conference Brings a Lot for Businesses
5. Bezos: Amazon's Fire Phone Offers 'Something Different'

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Lenovo Still in Small Windows Tablets
  Schools Buy Million Chromebooks in Q2
  'TV Anywhere' Solutions from Sling
  Mobile Apps Offer Last-Minute Deals
  Nokia X Phones Had Identity Crisis

 Technology Marketplace
Big Data
Unlock your enterprise data's potential. Learn how in the research report.
Are you getting everything you can out of your business data?
 
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
CIO Issues
Secure and retain skilled technology professionals. Learn how.
 
Cloud Computing
Are you getting everything you can out of your business data?
 
Data Storage
Unlock your enterprise data's potential. Learn how in the research report.
 
Enterprise Hardware
Protect your network with APC Smart-UPS battery backup
Cisco UCS Invicta Series flash memory systems
 
Enterprise I.T.
Register for an upcoming ISACA® certification exam today
Secure and retain skilled technology professionals. Learn how.
 
Enterprise Software
Unlock your enterprise data's potential. Learn how in the research report.
 
Hardware
Protect your network with APC Smart-UPS battery backup
Ferocious productivity. A fearless team of pros. Find Out More
Cisco UCS Invicta Series flash memory systems
 
Network Security
Protect your network with APC Smart-UPS battery backup
 
Small Business
Ferocious productivity. A fearless team of pros. Find Out More