(Page 2 of 3) "One of the key benefits of mobile marketing is the precise location targeting inherent in mobile devices and communication networks," says Michael Boland, program director, mobile local media, for The Kelsey Group, a leading provider of local advertising research, analysis, data and competitive metrics. "Pulling together Alcatel-Lucent's location service with Placecast's location-based ad serving engine should create a greater ability to deliver more relevant ads that perform better."
Adds Gani Nayak, President of Alcatel-Lucent's Rich Communication business, "This offering enables carriers, and the brands they support, to create a highly-relevant and personalized experience for mobile users while also delivering immediate return on investment. It combines Alcatel-Lucent's best-in-class geo-fencing technology -- which supports millions of virtual fences -- with Placecast's leading location-based ad platform to launch large-scale, proximity-based mobile marketing campaigns."
The turnkey service, available in North American, seamlessly delivers messages and advertisements to any mobile device and screen without a capital investment by service providers. Subscribers simply sign-up for the service and select the kinds of messages and offers they want to receive. Their privacy is protected because their exact location is never revealed -- only the fact that they have entered a designated geographical area.
"Alcatel-Lucent's technology allows us to trigger the delivery of a tailored marketing message to a subscriber who has opted into the service when they enter a specific zone," said Alistair Goodman, CEO of 1020 Placecast. "This enables a direct connection from mobile to the physical world. We're excited to partner with such an established solutions provider and offer carriers the best targeting and delivery in location-based mobile advertising and marketing."
About 1020 Placecast, Inc.
1020, Inc. is the developer and owner of Placecast™ Media, the first online advertising solution to target highly sought-after audiences using location-based information across the Web, mobile, and Wi-Fi. 1020's groundbreaking Placecast service recently earned the company the "OnMedia Top 100" Award, given to game-changing companies in the marketing, branding, advertising, and PR industries. Current advertisers include Microsoft Windows Mobile, FedExOffice, Avis and Budget Rental Cars and Hyatt Hotels. 1020 is funded by Voyager Capital and Onset Ventures. For more information about Placecast, visit www.placecast.net.
About the Alcatel-Lucent Geographic Messaging Services Platform
Alcatel-Lucent's unique 5130 Geographic Messaging Services Platform (GMSP), incubated within Alcatel-Lucent Ventures, enables carriers to reach mobile users and offer automatic delivery of messages (i.e. coupons, promotions, information) that are relevant to their immediate physical environment. Provided as a hosted service at Alcatel-Lucent's Naperville, IL facility, GMSP is the first truly scalable push-messaging (geofencing) system that delivers messages based on geographic targeting. Content is only sent once a user has entered the target zone -- or geofence perimeter. Subscribers opt-in to the types of content and alerts they want to receive. To learn more, go to www.alcatel-lucent.com/gmsp. (continued...)
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