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Business Briefing

Windows 8 Confronts Apple's Mousy Desktop

Windows 8 Confronts Apple
October 25, 2012 4:25PM

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Live Tiles on Windows-powered phones and mobile devices, which allow users to keep numerous features active on their home screen with updating information, have proven to be the most popular aspect of Microsoft's OS. If it takes off on the desktop and notebooks, it could force Apple to react, just as Apple did by releasing the iPad mini in response to rivals.

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Apple likes to say that its products "change everything." But can Microsoft Relevant Products/Services's Windows 8 be the breakthrough that changes everything at Apple?

Windows 8 is the first operating system to offer integration Relevant Products/Services between mobile Relevant Products/Services devices and whatever few PCs people are still buying these days, sharing data Relevant Products/Services through cloud Relevant Products/Services systems. But it remains to be seen whether businesses, the most important clients for Microsoft, will be ready to give up the time-tested, three-decade enduring mouse attached (by cord or now wirelessly) to their computers in favor of an all-touchscreen Relevant Products/Services experience.

Too Awkward?

Even after the success of the iPhone and iPad, Apple declined to integrate touchscreens into its computers, like the MacBook Air, because designers and the late visionary CEO Steve Jobs felt it would be too awkward for people to reach horizontally toward the screen while working.

But the Live Tiles on Windows-powered phones and mobile devices, which allow users to keep numerous features active on their home screen with updating information, have proven to be the most popular aspect of the OS.

If it takes off, it could force Apple to react, just as it did this week by releasing a smaller version of the iPad in response to competitor models.

But it's a major gamble by the Redmond, Wash.-based software Relevant Products/Services giant, whose programs power most of the world's PCs.

"Windows 8 looks like a big, bold, very innovative and very different new operating system," said technology analyst Jeff Kagan.

"I believe there are plenty of users who will love it, but there are also plenty who will not. The problem is that Microsoft is not giving users the chance to get used to the new operating system slowly. Instead they are launching this in an all-or-nothing way."

Those who are not ready or not willing to part with their mice or trackpads may just take a pass, he said.

"Microsoft should have introduced two systems, or at least a graduated system letting the user control how much change they will be forced to deal with at one time," Kagan told us.

In Your Face, Cupertino

Consultant Rob Enderle of the Enderle Group told us Windows 8 is "the quintessential 'in your face, Apple' product."

He noted that the Windows 8 Surface tablet Relevant Products/Services, the company's first non-Xbox computer Relevant Products/Services, takes into account many of the iPad's weaknesses.

"It's far better on productivity with Office," he added, referring to the applications suite not yet available for Apple's iOS.

Tell Us What You Think
Comment:

Name:

give-me-a-break:

Posted: 2012-10-25 @ 8:23pm PT
An OS that tries to be more tablet oriented. Please give me an OS that makes my desktop, where I live and work 8 hours each day, faster and more productive. I have a tablet, and it sits unused mostly. Apple has been taking things away from the desktop and now MSFT is pursuing the same path with a vengence. What is intel to do? Maybe, just maybe Intel will think, hmmm here is a chance foe desktop linux.

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