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Review: Siri vs. Google Now Voice Search

Review: Siri vs. Google Now Voice Search
March 9, 2013 5:25PM

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Searching the web with voice commands is a relatively new technology, and we're just at the beginning of seeing what voice search and virtual assistants can do. While neither Siri on the iPhone nor Google Now on Android devices is flawless, both technologies are enticing enough that their capabilities in the years ahead may be astounding.

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I never thought I'd be telling my phone what to do. But I often find myself talking to various digital assistants -- Siri on the iPhone and Google Now on Android Relevant Products/Services devices -- to request driving directions, restaurant recommendations and answers to all sorts of nagging questions.

Until recently, I harbored a small prejudice against this kind of voice technology. I've long been annoyed by automated phone systems that make you speak instructions rather than enter them with a touch-tone phone. These technologies tend to hear me incorrectly and slow me down as I try to make a train reservation or check my credit card account. I also feel odd talking to my phone, rather than with a real human.

Even when smartphones started letting you search the Web with voice commands, my instinct was to stick with typing, however awkward touch-screen keyboards became.

My attitude slowly changed. A key turning point came during a 230-mile (370-kilometer) drive from Charleston, West Virginia, to visit friends outside Cleveland. I needed to pick up wine for my hosts and was pleased when Siri found a winery in Dover, Ohio. The shop was about 50 miles (80 kilometers) away from where I was, but relatively close to the highway I was on.

A traditional search might have located places that were closer in distance, but more out of the way. More importantly, I was able to perform that search while cruising on the highway. (Yeah, I know I shouldn't be doing that, but using voice commands beats typing while driving.)

Of course, neither Siri nor Google Now is flawless. During the course of my trip, Siri responded to a request for directions to Marygate Drive with a list of movie theaters named Mary. Google Now tried to look up "Fort museum" rather than the Ford museum. As for that search for wine shops, one of Siri's recommendations was about 120 miles (190 kms) away in the wrong direction. It took a few tries to find choices closer to my route.

Another complaint: Both require Internet connections for the most part -- even for tasks that don't involve looking up anything, such as setting the alarm on your phone. The exception is Google Now's ability to make phone calls anytime by saying "Call Tom" or another name on your contact list, but in those times when you don't have a data Relevant Products/Services connection, you're not likely to have voice service, either. (continued...)

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© 2013 Associated Press under contract with YellowBrix. All rights reserved.

Based on your interest in this article, here's something that may be of interest to you also:

Recommended Reading: Search & Destroy: Why You Can't Trust Google Inc. Synopsis: This is the other side of the Google story. In Search & Destroy, Google expert Scott Cleland, shows that the world's most powerful company is not who it pretends to be. Google pretends to be a harmless lamb, but chose a full-size model of a Tyrannosaurus Rex as its mascot. Beware the T-Rex in sheep's clothing.

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