Mobile Tech Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
News & Product Reviews for Mobile Tech Users
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Wednesday, April 23rd 
Real-time info services with Neustar
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Laptops & Tablets
Mobile Phones
Mobile Gadgets
Mobile Apps
BYOD & MDM
iPad
Mobile Industry News
Wireless Connectivity
Wireless Security
GPS & Maps
MTT Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Laptops & Tablets

Study: iPad Use Tops Overall But Surface Reigns at Work

Study: iPad Use Tops Overall But Surface Reigns at Work
February 13, 2014 10:57AM

Bookmark and Share
The report from Web ad network Chitika said "the results support the idea that Microsoft's tablets are generally used more frequently during working hours as compared to its major competitors in the space." It also said that, since Android users are not far behind iPad in Web usage, it appears Android tablets have "largely caught up with iPad."

BMC is redefining the relationship between I.T. and business. Now I.T. can provide easy access to business services, support and applications -- anywhere, anytime, and from any device. Meaning a more efficient business and an even more innovative I.T. Learn more here.

iPad tablet users are the most active user group throughout the day in North America, but Microsoft Surface users generate a bit higher share of total Web traffic during work hours. Those are key takeaways from a new report on tablet usage.

The report, "Tablet Hourly Usage Study: iPad Dominates, Surface Users More Active During Working Hours," was issued Wednesday by ad network Chitika. It's based on online ad impressions from that company's network over a two-week period in late January and early February, based on 300,000 Web sites.

According to Chitika's data, iPad users "are far and away the most active tablet user group" in raw volume during work hours as well as throughout the day. The peak hour for all tablet Web usage is actually 9 p.m. ET, and at that time iPad usage is four times that of Android tablets.

None Peak During Working

None of the three tablet groups -- iPad, Android or Surface -- reaches its volume peak during working hours, but Surface RT and Surface 2 users generated a slightly greater share of all the tablets' daily traffic during the hours of 12 p.m. to 5 p.m. ET.

iPad and Android tablet users seem more alike than not. The report noted that none of the differences between the two groups was greater than 6 percent at any given time, and the differences average to zero over 24 hours. The biggest difference: iPad users employ their tablets more during traditional morning commute hours than Android users, by a few points.

The report said that "the results support the idea that Microsoft's tablets are generally used more frequently during working hours as compared to its major competitors in the space." It also said that, since Android users are not that far behind iPad users, it appears that many Android tablets have "largely caught up with iPad in terms of functionality and other factors."

'A Lot of Appeal'

Microsoft has positioned its Windows Surface line as being more work-capable because of an attachable keyboard and Microsoft Office. The report, however, only measures ARM-based Surface tablets, meaning the RT and Surface 2, which run the limited Windows RT, but not the x86-based Surface Pro, which runs the full Windows 8. But, from Microsoft's point-of-view, the data offers promising news, since the differentiation of Surface tablets has been based in large part on their orientation toward productivity.

Ross Rubin, principal analyst for industry research firm Reticle Research, attributed the higher usage by iPad users in part to "the greater range of apps that are optimized for an online touch experience."

Even though the report only measured ARM-based Surfaces, he told us there is "certainly a lot of appeal of the two roles for the Surface, both as the normal tablet role of content consumption and as assuming some of the PC's role in productivity."

Chitika data cannot discern between different kinds of user activity, such as whether users are checking e-mail, watching videos, using a word processor or playing a game. Additionally, Chitika does not measure unique users.

Tell Us What You Think
Comment:

Name:

Skeptic:

Posted: 2014-02-14 @ 3:09am PT
What a crock. I have yet to see anyone using a Microsoft tablet and their minuscule market share makes this "study" extremely suspect.



 Laptops & Tablets
1. Review: Windows Embraces the Past
2. Vaio Fit Battery Danger Forces Recall
3. Sony Digital Paper Cuts Paper Waste
4. Microsoft Finally Offers Office for iPad
5. Review: Samsung Note Pro Tablet




 Most Popular Articles
1. Google Glass Finds a Home in Medical Education, Practice
2. HP Rolls Out New Software-Defined Network Products
3. Smartphone Kill Switch Could Save Users $2.6B a Year
4. Avaya Aims To End Network Waiting Game
5. Google Video Shows Off Modular Project Ara Phone

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Samsung: $2.2B Too Much for Apple
  Review: Windows Phone Advances
  Uber Meets Local Lookalikes in Asia
  Microsoft-Nokia Deal Closes this Week
  Mobile Ad Platform From Facebook?

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Verizon Data Breach Report Exposes Top Threats
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 
White House Updating Online Privacy Policy
A new Obama administration privacy policy explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites, saying much is in the public domain.
 
Navigation
Mobile Tech Today
Home/Top News | Laptops & Tablets | Mobile Phones | Mobile Gadgets | Mobile Apps | BYOD & MDM | iPad
Mobile Industry News | Wireless Connectivity | Wireless Security | GPS & Maps | MTT Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 Mobile Tech Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.