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Birthday 5 for iPhone: The Device That Changed Everything

Birthday 5 for iPhone: The Device That Changed Everything
June 29, 2012 12:13PM

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Commenting on the iPhone's 5th birthday and the impact the iPhone has had, analyst Ken Dulaney said, "Marketing consumer electronics has changed, industrial design has reached a new level of importance, and traditional suppliers have been challenged as never before." Regarding the iPhone 5 years ago: "Easy to use reached a whole new level."

Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.

It exploded onto the scene with a burst of fanfare, a revolutionary device that, it can objectively be said, changed everything.

Five years ago today the first iPhone went on sale, six months after Apple CEO Steve Jobs introduced the touchscreen device, essentially a computer in the palm of your hand that displaced voice calls as the primary reason for carrying a mobile device.

"Apple's version of the iPhone is a mobile phone that combines the wizardry of smartphones with the music- and movie-playing features of the iPod," is how NewsFactor reported the story on January 9, 2007. "It features a large, 3.5" touchscreen, a 2-megapixel camera, and integrates fully with Apple's iTunes music store. It's less than half an inch wide, works on a pared-down version of Apple's OS X (which in full form powers Apple notebooks and desktops), sports WiFi, Bluetooth, and EDGE (a type of mobile broadband), and runs on Cingular's network."

What, No 3G?

It took six months, however, for the much-hyped device to get into consumers' hands. Just before the consumer launch, we reported analysts' views that the phone set a new standard, but not without a few shortcomings.

Analysts at the time pointed out that the iPhone "lacked 3G capabilities and could only use the much slower EDGE technology. The compensation for this shortcoming [was] that the iPhone could automatically switch to Wi-Fi networks, when available, for Internet browsing." On Wi-Fi, it was reported, the iPhone "flies."

The original iPhone was followed in turn by the 3G, 3GS, 4 and 4S models. Today's 5-year anniversary comes as Apple is soon expected to release the sixth version of the device. While the original device was strictly tied to AT&T, the current incarnation is available via AT&T, Verizon Wireless, Sprint Nextel and a few regional carriers, with worldwide sales estimated at more than 35 million.

That number makes the iPhone by far the single most popular device. However, over the past year, devices powered by Google's Android operating system -- and offered by different manufacturers -- have seized a larger share of the market as measured by operating system.

The iPhone "has made the consumer king," Gartner analyst Ken Dulaney told us on Friday. "No longer is the [mobile] phone considered [just] a business tool. Data usage has exploded and it has revolutionized the distribution of software."

Dulaney also noted that the iPhone's app-centric touchscreen experience dramatically increased user interface expectations.

"Easy to use has reached a new level," he said. (continued...)

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