Mobile Tech Today

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
News & Product Reviews for Mobile Tech Users
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Wednesday, April 16th 
24/7/365 Network Uptime!
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Laptops & Tablets
Mobile Phones
Mobile Gadgets
Mobile Apps
BYOD & MDM
iPad
Mobile Industry News
Wireless Connectivity
Wireless Security
GPS & Maps
MTT Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

GPS & Maps

Nokia 'Here' Brings Map Technology to Smartphone Masses

Nokia
November 16, 2012 1:59PM

Bookmark and Share
"Establishing a new brand is the right move for Nokia in the map and location business," said analyst Crawford Del Prete. "Nokia's assets in this space are world class. We believe mapping and location will be increasingly important to developing next-generation devices and services across a wide array of segments."

Barium Ferrite Is The Future Of Tape: Barium Ferrite (BaFe) offers greater capacity, superior performance, and longer archival life compared to legacy metal particle (MP) tape. Click here to learn more.

Nokia just took the lid off Here, software that offers maps and location experiences across multiple screens and operating systems. Formerly known as Nokia Maps, Here paves the way for the handset maker to push its location and mapping services beyond Nokia devices.

For starters, Nokia is launching a maps application for iOS under the Here brand. Based on HTML5, it will include offline capabilities, voice-guided walk navigation and public transport directions. The application will be available for free download from Apple's App Store in the coming weeks.

"People want great maps, and with Here we can bring together Nokia's location offering to deliver people a better way to explore, discover and share their world," said Nokia President and CEO Stephen Elop. "Additionally, with Here we can extend our 20 years of location expertise to new devices and operating systems that reach beyond Nokia."

Android, Mozilla Next

Nokia also announced a strategic partnership with Mozilla to bring new location experiences to the Firefox OS. Nokia plans to debut a mobile Web version of Here maps for the new Firefox OS next year. Nokia also demonstrated an Android OS-based reference application and announced plans for the availability of a Here SDK for Android OEMs in early 2013.

As part of its Here plans, Nokia acquired Earthmine. Earthmine develops reality capture and processing technologies that will become integral parts of Here's 3D mapmaking capabilities. Nokia expects the transaction to close by the end of 2012.

Nokia also introduced new technology called LiveSight, which is based on a 3D map of the world. LiveSight offers an augmented reality experience using a phone's camera viewfinder. Nokia City Lens, which was developed exclusively for Nokia Lumia devices, is the first application providing a LiveSight-enabled experience.

"Establishing a new brand is the right move for Nokia in the map and location business," said Crawford Del Prete, executive vice president and head of worldwide research at IDC. "Nokia's assets in this space are world class. We believe mapping and location will be increasingly important to developing next-generation devices and services across a wide array of segments."

Nokia's Evolution

Avi Greengart, an analyst at Current Analysis who just wrote a White Paper on Here, told us Nokia is working to broaden the reach -- and potentially better monetize -- its mapping assets at a time when it's struggling to sell smartphones.

"Nokia has previously licensed the Navteq data it acquired, but hadn't tried to create a platform where consumers could go in on different mobile platforms, access and use the data, and potentially sync information across those platforms for use in a broader way," Greengart said. "Now, Nokia is doing that."

On one hand, Greengart said, the move is long overdue. On the other hand, he added, if Nokia's handsets don't succeed, the company may turn into a mapping and intellectual property firm. Although device sales are plunging, even on the feature phone side in emerging markets, Nokia's licensing business has been profitable.

"Nokia can't just hold these assets and use them as a proprietary way of making its phones better, because people aren't buying the phones," Greengart said. "So they have to make money outside their own phones."

Tell Us What You Think
Comment:

Name:



 GPS & Maps
1. Missing Plane and Phone Tracking
2. Court: OK To Check Smartphone Map
3. Working To Secure Payments Abroad
4. Review: SocialRadar Finds Friends
5. Alibaba Offers To Buy AutoNavi




 Most Popular Articles
1. Will Satya Nadella Launch an Office for iPad?
2. Google Unveils Android Wear for Smart Watches
3. Microsoft Targets Evernote with Free OneNote, New Mac Version
4. HP Rolls Out New Software-Defined Network Products
5. Smartphone Kill Switch Could Save Users $2.6B a Year

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Twitter Acquires Data Analyzer Gnip
  NSC Backs Disclosing Vulnerabilities
  iPad Hacker Conviction Overturned
  Report: Amazon Phone To Feature 3D
  Review: Galaxy S5 Features Useful

 Technology Marketplace

Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
BMC's I.T. solutions unleash the power of your business
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
Barium Ferrite (BaFe) is the future of tape.
 
Enterprise Hardware
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
Barium Ferrite (BaFe) is the future of tape.
 
Enterprise I.T.
BMC's I.T. solutions unleash the power of your business
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Tips To Defeat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
NSC Backs Disclosing Software Vulnerabilities
Disclosing vulnerabilities in commercial and open source software is in the national interest and shouldn't be withheld unless there is a clear need, says the National Security Council.
 
Heartbleed Flaw Affects Hardware, Too
It appears the Heartbleed security bug affects not just Web sites, but also the networking equipment that connects businesses and homes to the Net, including Cisco and Juniper's equipment.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Is Amazon Launching a 3D Smartphone?
Once known for selling books on an e-commerce platform, Amazon is now a bona fide hardware maker -- and it's reportedly rolling out an innovative smartphone with a 3D screen.
 
Review: S5 Features Useful, Less About Gimmicks
There's a lot to like about Samsung's new Galaxy S5 smartphone -- among them, its relative lack of features. Samsung chose to focus on features people might actually want, not gimmicks.
 
Analyst: Samsung Galaxy S5 Won't Sway iPhone Lovers
The Samsung Galaxy S5 hits store shelves on Friday and the reviews are starting to pour in. The question is: Can the latest in the Galaxy line grab more market share from Apple’s iPhone?
 

Navigation
Mobile Tech Today
Home/Top News | Laptops & Tablets | Mobile Phones | Mobile Gadgets | Mobile Apps | BYOD & MDM | iPad
Mobile Industry News | Wireless Connectivity | Wireless Security | GPS & Maps | MTT Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 Mobile Tech Today. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.